4 Feb, 2011
Worth More Than A Super Bowl Commercial!
Super Bowl Ad Frenzy Stretches Far Beyond The Game
The Super Bowl commercial blitz is extending beyond the usual talking babies and office chimps to engage viewers online and get more for advertisers' $3 million-plus investment.
Marketers are using every trick in the playbook to dominate the buzz before the game and long afterward, too. The gimmicks include online contests, a car "race" powered by Twitter mentions, and a secret new level of a hit iPhone game.
The goal is to build buzz, not get lost in the 42 minutes of Super Bowl ad time, and get cheap or free exposure when viewers watch again on YouTube.
Click Here to Read the Full Story.
Story and Image Courtesy of news.google.com.
John 4:28-30, 39-40 (NIV)
28 Then, leaving her water jar, the woman went back to the town and said to the people, 29 “Come, see a man who told me everything I ever did. Could this be the Messiah?” 30 They came out of the town and made their way toward him. ... 39 Many of the Samaritans from that town believed in him because of the woman’s testimony, “He told me everything I ever did.” 40 So when the Samaritans came to him, they urged him to stay with them, and he stayed two days. 41 And because of his words many more became believers.
42 They said to the woman, “We no longer believe just because of what you said; now we have heard for ourselves, and we know that this man really is the Savior of the world.”
What does God's Story teach us about how much our story is worth?
The story of Jesus and the Samaritan Woman at the Well has become one of my favorite stories in all of God's Story. When she encountered Jesus, she couldn't help but share her story with the people in her hometown. And when she did, many became believers. Given her background, and her story up to that day, she took a huge risk in sharing her newly written story with the townspeople. But she did. She didn't try to come up with some great advertisement to "sell" this Jesus guy, she simply told her story. As you see Super Bowl Ads during the game this weekend, look for elements of story in the commercials. Some may have it, some may not. Either way, companies are paying big bucks to share their stories and products with the world on Sunday night ... up to $3 million for 30 seconds. But know this ... Your story is worth much more than that!
How can I connect today's God's Story scripture to My Life?
- Thank God for the new Story He is writing for you.
- Spend some time this weekend connecting with God's Story by reading the rest of John 4.
How can I connect Today's Story, My Story, and God's Story to Others?
- Ask God to point out people in your life who need to hear how Your Story and God's Story have connected.
- If you watch the Super Bowl with some friends, bring up Today's Story during the commercials. Ask them how much they would be willing to pay to be able to tell their story. Ask them if you could tell them Your Story someday soon.
- Pray for that friend every day for the next week.
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